ELDERLY LIVING

The Netherlands is on the brink of a silent housing crisis. The number of people aged 75 and over is growing from 1.4 million in 2020 to 2.9 million in 2050. Yet older adults are often forced to remain living in single-family homes that no longer suit their stage of life. The traditional service flat is outdated, unattractive, and rarely renewed. As a result, movement within the housing market stagnates, family homes remain occupied, and pressure on (home) care increases.

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Stadium offers a response to this challenge. We develop a future-proof, attractive, and scalable housing concept for active seniors: the “next-generation” service flat. In buildings of approximately 100 life-course–resistant care homes, we combine independence, comfort, and community living. Around a lively shared ground floor and collective core—with meeting spaces, care support, and neighborhood facilities—a place emerges where living, well-being, and care come together.

The design is collective, social, spatial, and adaptable to changing needs. By focusing on architectural quality, affordability, and scalability, Stadium provides a powerful solution to tomorrow’s housing and care challenge.

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Stadium aims to realize this new standard as an investor and is therefore seeking partners to make this happen.

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For municipalities, this means: more movement in the housing market, less pressure on care services, and a strong boost for vibrant neighborhoods. For developers and investors, it offers a future-proof product in a rapidly growing market with structural demand.

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Stadium is not a care concept. It is a new standard for living in later life. Together, we are building a society in which growing older means looking ahead, not giving things up.